In this article we’re talking about what Local SEO is and what the advantages of Local SEO are, so if you’re unsure on why your business needs Local SEO, then keep reading!
What is Local SEO?
To keep it simple it is a marketing technique that improves your online presence within local search results and so increases the number of visitors to your site as well as incoming enquiries. Click here to read about Search Engine Optimisation.
46% of all Google searches are made with local intent so if you want to be discovered by those in your local area you need to focus on Local SEO.
If your website isn’t found within results on the first page, then you’re losing out on potential sales. To appear first and retain that position, you need a strategy that focuses on exceptional user experience.
What are the Advantages?
There are many advantages to Local SEO, but here we’re discussing the major three:
Boosting Your Local Search Rankings
This is the major advantage to local SEO. When conducting a local search, for example, “digital marketing agency near me,” customers are most likely to visit the top results. So, it goes without saying, that you want your website to be in those top results.
The ultimate goal is to rank in the top 3 results, which means your business will be shown on the map with locations of the best 3 results and contact details. Your website will get more visits and enquiries as a result of appearing higher in search engine rankings.
Increasing Traffic and Sales
Did you know that a purchase follows 28% of all local searches? We’ve already talked about how Local SEO can boost your site in local search rankings. The more visits to your site the better and this is when sales begin to increase. As you see increased website traffic, you will begin to see more sales.
This doesn’t just apply to online purchases though, 78% of local searches on a mobile actually result in an offline purchase!
Improving Your Online Presence
97% of users searched online to find a local business so your business’ online presence is key. Online users do not want to spend hours searching for a suitable local service. This means that if your service or product is not found, customers are likely to move on!
The higher you rank, the easier it is for customers to find your business and the better it looks, what’s not to like?
How Can Shine On Digital Help?
We offer a Local SEO package where we can help to boost your rankings, improve your online presence and therefore help to increase traffic and sales. We can take this pressure off you so you can focus on running your business! You will receive monthly reports that highlight your success. We hold nothing back and offer complete transparency.