Does your business have a social media presence? If not, you might want to create one after reading this. Today, we’re answering ‘why should businesses use Instagram?’ discussing what the benefits are for your business of using Instagram. This article will also shed some light on why you need online marketing more broadly.

What are the Benefits?

With more than 500 million users, Instagram is focused on visual content which a lot of people better respond to, so you want to make content striking to catch your audience’s attention.

Product Focus

Social media is super helpful in highlighting and selling your products. With its emphasis on visual product focus, customers will engage well with your content so what better way to showcase your products or services.

The layout of your Instagram page means that customers can easily glance through all your posts to view your various products.

Customer Engagement

One of the best ways to build good customer relationships is by increasing engagement and Instagram will make this feel easy. Engage directly with your customers in stories that you create, incorporating polls, questions, quizzes and giveaways to get the maximum customer engagement. This in turn, increases trust amongst existing and potential customers.

This tool is also useful for gaining valuable customer feedback or opinion. If you are wondering which product colour customers would prefer, then ask them!

Website Traffic

You can utilise social media platforms to increase website traffic and Instagram is no exception. On your Instagram page, you will be able to create a bio, in which you can briefly describe your business. This is a great place to incorporate a link to your website, where customers can find out more about you.

The more website traffic you have, the higher the likelihood is of your sales increasing!

Our Social Media Marketing Package

Instagram is just one social media platform, which in order to manage, requires a lot of time and commitment. Our Social Media Management packages allow us to manage your various social media platforms which will raise brand awareness, generate more incoming enquiries and increase sales as well as boosting your rankings. This will allow you more time and energy to devote to other areas of your business.

Get In Touch

If you have any questions or would like to discuss your requirements, then please get in touch with us today! You can either call us on 01706 482017 or send us an email via One of our team would be happy to chat!