The short answer is yes! Today we’re talking about claiming your business on Google. This 5-minute read will explain why claiming your business on Google is beneficial and we’ll also go through how you do it.
What does it mean to claim your business?
First of all, we need to discuss what claiming your business on Google means. Simply put, claiming your business profile just links you to that profile and enables you to control the information that Google displays about your business.
If left unclaimed, Google will add business details such as opening hours, description, location but there is no guarantee that this information will be correct.
What are the Benefits?
Control Your Profile Information
So, as previously mentioned, claiming your business profile on Google enables you to control the information displayed. You can edit the information already there and choose what you want to appear to customers.
SEO
You have probably heard about SEO and Local SEO by now, if not, it refers to how well your business ranks in search engines but you can read more about that here.
Claiming your business on Google boosts your business’ overall online presence
Reviews
With your newly claimed Google business listing, you will be notified when somebody writes a review of your business as well as being able to respond to any negative ones. This helps you to keep a track of what people think about your product or services.
Maps
This feature is again hugely beneficial for Local SEO – it enables your potential customers to make searches such as ‘local butchers near me’ and if your business profile has been claimed, it is more likely to jump up those results!
How do you claim your profile?
Start by logging in to a Google account from which you would like to manage your listing. Then simply search for your business from this page, add your details including address, opening times, whether you offer delivery and select which business category best reflects your business.
Google will then need to verify your business which you can do with your phone so it shouldn’t take too long!
Get in Touch
At Shine On Digital, we understand that juggling your own business as well as all the online stuff can be a handful. If you’re struggling, then feel free to get in touch with us for a chat. You can give us a call on 01706 482017 or send us an email via info@shineondigital.co.uk.