Content Writing

What is Content Writing?

Content writing is the planning, writing and editing of content for use online. It’s the process of engaging visitors to your website so they’ll want to stay, and it’s how you interact with your audience on social media.

The term content writing covers any way in which you use the written content as a business. It could be the web copy on your site, telling visitors who you are and what you can offer them, it might be a weekly blog or a social media post. If you’re using the written word to communicate with potential customers, you need to ensure that your content is, detailed, up to date, original and interesting.

Why is Content Writing so important?

Good content writing is important because it represents your business. Your website, Facebook page or blog post may be your first contact with a potential customer and you want to create a good first impression. Poorly written, inaccurate or repetitive content is likely to catch your audience’s attention for all the wrong reasons. High quality written content, on the other hand, will grab the attention of potential customers and leave them wanting more.

Well written content increases the chances of visitors finding your website and staying longer when they do. You can have a beautifully designed site and be offering exactly what a visitor is looking for but if you haven’t prioritised content writing, they’re not going to stay long enough to find out more.

Also, Google like original and engaging web content that is regularly updated. Regardless of how good your content is, if it isn’t updated or added to, then Google are less likely to consider the website worthy of attention and it won’t rank very highly on a search page.

We also believe that just as in real-life conversation, tone of voice is a vital way to let your audience know who you are and what you’re about, as well as getting your message across.

We take both these into account when crafting content, as well as considering the content medium and your target audience in order to produce high-quality content that is both brand-consistent and purposeful.

What makes our Content Writing service so special?

Here at Shine on Digital, we understand that every business is unique so you won’t find us using a ‘one size fits all’ approach to content writing. We believe that good quality content should reflect who you are as a business and who you’re trying to reach.

When crafting content we consider content strategy foremost. Content strategy simply means defining your goals and ensuring all your content works towards those goals. That way, you can be assured that your content writing efforts will lead to tangible results.

Shine on Digital’s Content Writing Services

Shine on Digital offers a range of content writing services to suit the needs of your business.

Blog
We can offer a one-off or regular blog writing service. We create blogs that are relevant to your business, informative and enjoyable to read and are designed to both engage your audience and improve the visibility of your site.

Press Release
If you need to inform customers of the latest news, a well-written press release will grab their attention, get your message across and keep your audience up-to-date.

Web Copy
Web Copy has to catch the attention of a reader very quickly. The internet is a big place so if the writing on your website doesn’t grab them instantly, they’re likely to move straight on! Here at Shine on Digital, we write web copy with instant impact.

SEO Copy
We believe that optimising your copy doesn’t have to mean compromising on relevance and readability. We provide SEO copy that can catch the attention of both search engines and potential customers.

Whether you’re faced with a blank website you need to fill with information, you’re considering regular blogging or you want to find out if a newsletter could work for your business, Shine on Digital can help.

We’d love to discuss your content writing needs with you, and if you don’t know yet what your content writing needs are, we’re happy to talk you through the various options available and come up with a plan that fits in with your businesses needs and goals. Simply give us a call on 01706 482017 or get in touch.

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    The Clog Market

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    Due to the proactive way, clarity and honesty in how Shine On work when providing social media management we were quick to ask for help with the provision of new websites .Shine On work around the clock and as a customer we feel valued and looked after. We would not hesitate in recommending Shine On Digital.

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    Excellent personal service! Shine On go above and beyond making sure you have a thorough understanding of all aspects of digital marketing. Their service really helped me move my business forward.

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    I’ve used Shine On on several occasions now and they’re very knowledgeable and affordable. No hard sell like a lot of the other social media companies. Highly recommend.

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    Shine On are always on the end of the phone for anything we need and have been a pleasure to work with. We now have a fantastic website and various other online presences to help grow our business.

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    I cannot recommend Shine On enough. They suggested some changes and I have since put these into place and have seen a difference, not just in interactions, but also in my confidence. The knowledge offered was amazing!

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