Why is Content Writing so important?
Good content writing is important because it represents your business. Your website, Facebook page or blog post may be your first contact with a potential customer and you want to create a good first impression. Poorly written, inaccurate or repetitive content is likely to catch your audience’s attention for all the wrong reasons. High quality written content, on the other hand, will grab the attention of potential customers and leave them wanting more.
Well written content increases the chances of visitors finding your website and staying longer when they do. You can have a beautifully designed site and be offering exactly what a visitor is looking for but if you haven’t prioritised content writing, they’re not going to stay long enough to find out more.
Also, Google like original and engaging web content that is regularly updated. Regardless of how good your content is, if it isn’t updated or added to, then Google are less likely to consider the website worthy of attention and it won’t rank very highly on a search page.
We also believe that just as in real-life conversation, tone of voice is a vital way to let your audience know who you are and what you’re about, as well as getting your message across.
We take both these into account when crafting content, as well as considering the content medium and your target audience in order to produce high-quality content that is both brand-consistent and purposeful.
What makes our Content Writing service so special?
Here at Shine on Digital, we understand that every business is unique so you won’t find us using a ‘one size fits all’ approach to content writing. We believe that good quality content should reflect who you are as a business and who you’re trying to reach.
When crafting content we consider content strategy foremost. Content strategy simply means defining your goals and ensuring all your content works towards those goals. That way, you can be assured that your content writing efforts will lead to tangible results.
Shine on Digital’s Content Writing Services
Shine on Digital offers a range of content writing services to suit the needs of your business.
We can offer a one-off or regular blog writing service. We create blogs that are relevant to your business, informative and enjoyable to read and are designed to both engage your audience and improve the visibility of your site.
If you need to inform customers of the latest news, a well-written press release will grab their attention, get your message across and keep your audience up-to-date.