Content Writing

What is Content Writing?

Content writing is the planning, writing and editing of content for use online. It’s the process of engaging visitors to your website so they’ll want to stay, and it’s how you interact with your audience on social media.

The term content writing covers all the ways you can use written content for business. This can include web copy for your site, social media posts, newsletters, or anything else you can think of. You can tell visitors who you are and what you have to offer and so much more, depending on how you choose to use it. 

As long as you’re using the written word to communicate with your potential customers, you need to ensure that the content you’re putting out is interesting, up-to-date, and detailed.

content writing encompasses all the written words on a website, blog, or social media post

Why is Content Writing So Important?

Good content writing is important because it represents your business. Your website, Facebook page, social media, or blog post may be your first contact with a potential customer. As such, you’re going to want to make a great first impression. After all, aren’t first impressions important no matter where you go?

If your content is repetitive, inaccurate, or poorly written, you’re probably going to grab your audience’s attention for all the wrong reasons. However, if you put out high-quality content with all the content they want and need, you’re going to pull potential customers in and keep them wanting more.   

Well-written content increases the chances of visitors finding your website and staying longer. You can have a beautifully designed site and offer exactly what a visitor is looking for, but if you haven’t prioritised content writing, they won’t stay long enough to learn that.

Google likes content that is regularly updated, original, and engaging. It doesn’t matter how good your content is if it doesn’t get updated or added to. When you fail to keep up, Google is less likely to deem that your site is worthy of attention, and you won’t rank high in searches. 

However, it isn’t just about the individual words on a page when it comes to content writing. Just like real-life conversations, your tone of voice is crucial. This will give your audience more information on who you are and what you’re all about. These things can help to get your message across and make it easier for your audience to relate.

At Shine On Digital, we take all of this into account. From accuracy to tone of voice, we carefully craft content and consider where your content is going, and who your target audience is. In doing this, we will produce high-quality content that has purpose, and is brand-consistent – all tailored to you. 

What Makes Our Content Writing Service So Special?

Here at Shine On Digital, we understand that every business is unique. You won’t find us using a ‘one size fits all’ approach to content writing, because we know it doesn’t work. We believe that good quality content should reflect who you are as a business and who you’re trying to reach. To do that, you need to be flexible. 

When crafting content, we consider content strategy first and foremost. This means that we will define your goals and ensure that all content we put out helps you work towards those goals. That way, you can be assured that your content writing efforts will lead to tangible results.

Shine On Digital’s Content Writing Services

Shine On Digital offers a range of content writing services to suit the needs of your business. Whatever your needs are, we can support you and get you great results.  

Blog as Part of Content Writing

We can offer a one-off or regular blog writing service. All blogs will be relevant to your business and informative for potential customers. They will be carefully crafted to not only improve the visibility of your site, but also engage your audience naturally.

Press Release as Part of Content Writing

If you need to inform customers of the latest news, a well-written press release will grab their attention. Use our services to get your message across and keep your audience up-to-date whenever it’s needed.

Web Copy as Part of Content Writing

Web Copy has to catch the attention of a reader very quickly. The internet is a big place, so if the writing on your website doesn’t grab them instantly, they’re not going to stick around. Here at Shine on Digital, we write web copy with instant impact.

SEO Copy as Part of Content Writing

We believe that optimising your copy shouldn’t mean compromising relevance and readability. We provide SEO copy that can catch the attention of search engines and potential customers alike.

content writing is crucial for a business' online presence, and is a key part of marketing.

Whether you’re faced with a blank website you need to fill with information, considering regular blogging, or want to find out if a newsletter could work for your business, Shine On Digital can help.

We’d love to discuss your content writing needs with you. If you don’t know yet what your content writing needs are, don’t worry! We’re happy to talk you through the various options available and come up with a plan that fits in with your business’s needs and goals. Simply give us a call on 01706 482017 or get in touch.

Get In Touch With Us

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    Shine On Digital is professional and extremely focused on achieving the goals we set. They pretty much become your marketing department. They don’t over promise nor under achieve. I would highly recommend them!

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    The team at Shine On Digital have been very proactive with keeping all our social platforms up to date as well as increasing customer engagement and traffic to our website.

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    A real pleasure to work with, Shine On Digital made every step of the process easy. The work produced is of great quality and presented in easy-to-understand formats. Maddie is hugely understanding, knowledgeable and attentive.

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    Here at the Association Of Festival Organisers we have been working with Madeline Spear from Shine on Digital for the last two years. We have found her and her company to be fast, efficient and very well versed in issues of social media and web marketing. I would strongly recommend Maddie for her friendly and business-like approach to her work.

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    The team at Shine On Digital are easy to work with and very responsive – the support provided is first class! We would definitely recommend the professional, friendly and helpful way that Shine On Digital deliver their services.

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    Shine On Digital has been perfect from start to finish and I am extremely impressed with the service. It is great to be working with a company that is owned by such a lovely lady! I’d definitely recommend them!

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    Due to the proactive way, clarity and honesty in how Shine On Digital work when providing social media management we were quick to ask for help with the provision of new websites. Shine On work around the clock and as a customer we feel valued and looked after. We would not hesitate in recommending Shine On Digital.

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    Excellent personal service! Shine On Digital go above and beyond making sure you have a thorough understanding of all aspects of digital marketing. Their service really helped me move my business forward.

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    I’ve used Shine On Digital on several occasions now and they’re very knowledgeable and affordable. No hard sell like a lot of the other social media companies. Highly recommend.

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    Shine On Digital are always on the end of the phone for anything we need and have been a pleasure to work with. We now have a fantastic website and various other online presences to help grow our business.