Content Writing
What is Content Writing?
Content writing is the planning, writing and editing of content for use online. It’s the process of engaging visitors to your website so they’ll want to stay, and it’s how you interact with your audience on social media.
The term content writing covers any way in which you use written content as a business. It could be the web copy on your site, telling visitors who you are and what you can offer them, or it might be a weekly blog or a social media post. If you’re using the written word to communicate with potential customers, you need to ensure that your content is detailed, up-to-date, original, and interesting.
Why is Content Writing so important?
Good content writing is important because it represents your business. Your website, Facebook page or blog post may be your first contact with a potential customer, and you will want to create an excellent first impression. Poorly written, inaccurate or repetitive content is likely to catch your audience’s attention for all the wrong reasons. High-quality written content, on the other hand, will grab the attention of potential customers and leave them wanting more.
Well-written content increases the chances of visitors finding your website and staying longer when they do. You can have a beautifully designed site and offer exactly what a visitor is looking for, but if you haven’t prioritised content writing, they won’t stay long enough to find out more.
Also, Google likes original and engaging web content that is regularly updated. Regardless of how good your content is, if it isn’t updated or added to, then Google are less likely to consider the website worthy of attention and it won’t rank very highly on a search page.
We also believe that just as in real-life conversation, your tone of voice is a vital way to let your audience know who you are, what you’re about, and to get your message across.
We take both these into account when crafting content, as well as considering the content medium and your target audience to produce high-quality content that is both brand-consistent and purposeful.
What makes our Content Writing service so special?
Here at Shine On Digital, we understand that every business is unique so you won’t find us using a ‘one size fits all’ approach to content writing. We believe that good quality content should reflect who you are as a business and who you’re trying to reach.
When crafting content we consider content strategy foremost. Content strategy simply means defining your goals and ensuring all your content works towards those goals. That way, you can be assured that your content writing efforts will lead to tangible results.
Shine On Digital’s Content Writing Services
Shine On Digital offers a range of content writing services to suit the needs of your business.
Blog
We can offer a one-off or regular blog writing service. We create blogs that are relevant to your business, informative and enjoyable to read and are designed to both engage your audience and improve the visibility of your site.
Press Release
If you need to inform customers of the latest news, a well-written press release will grab their attention, get your message across and keep your audience up-to-date.
Web Copy
Web Copy has to catch the attention of a reader very quickly. The internet is a big place so if the writing on your website doesn’t grab them instantly, they’re likely to move straight on! Here at Shine on Digital, we write web copy with instant impact.
SEO Copy
We believe that optimising your copy doesn’t have to mean compromising relevance and readability. We provide SEO copy that can catch the attention of search engines and potential customers.
Whether you’re faced with a blank website you need to fill with information, considering regular blogging, or want to find out if a newsletter could work for your business, Shine On Digital can help.
We’d love to discuss your content writing needs with you, and if you don’t know yet what your content writing needs are, we’re happy to talk you through the various options available and come up with a plan that fits in with your business’s needs and goals. Simply give us a call on 01706 482017 or get in touch.
Get In Touch With Us
Firebrand
Shine On Digital is professional and extremely focused on achieving the goals we set. They pretty much become your marketing department. They don’t over promise nor under achieve. I would highly recommend them!
Show Of Hands
The team at Shine On Digital are incredibly talented at managing social media campaigns and have done a tremendous job in increasing our online awareness since they started working with us. They are responsive, flexible and most importantly understand exactly what we require. It is a pleasure working with them.
Cavalier Taxis
The team at Shine On Digital have been very proactive with keeping all our social platforms up to date as well as increasing customer engagement and traffic to our website.
Luton Airport
A real pleasure to work with, Shine On Digital made every step of the process easy. The work produced is of great quality and presented in easy-to-understand formats. Maddie is hugely understanding, knowledgeable and attentive.
The Association Of Festival Organisers
Here at the Association Of Festival Organisers we have been working with Madeline Spear from Shine on Digital for the last two years. We have found her and her company to be fast, efficient and very well versed in issues of social media and web marketing. I would strongly recommend Maddie for her friendly and business-like approach to her work.
Rossendale Borough Council
The team at Shine On Digital are easy to work with and very responsive – the support provided is first class! We would definitely recommend the professional, friendly and helpful way that Shine On Digital deliver their services.
Access For Lofts Rochdale
Shine On Digital has been perfect from start to finish and I am extremely impressed with the service. It is great to be working with a company that is owned by such a lovely lady! I’d definitely recommend them!
The Clog Market
Excellent and affordable service. Professional and friendly advice.
B&E Boys
Due to the proactive way, clarity and honesty in how Shine On Digital work when providing social media management we were quick to ask for help with the provision of new websites. Shine On work around the clock and as a customer we feel valued and looked after. We would not hesitate in recommending Shine On Digital.
Ocean Clear
Excellent personal service! Shine On Digital go above and beyond making sure you have a thorough understanding of all aspects of digital marketing. Their service really helped me move my business forward.
Tru Ninja
I’ve used Shine On Digital on several occasions now and they’re very knowledgeable and affordable. No hard sell like a lot of the other social media companies. Highly recommend.
Hawley Logistics
Shine On Digital are always on the end of the phone for anything we need and have been a pleasure to work with. We now have a fantastic website and various other online presences to help grow our business.