What is digital marketing?2023-11-15T10:16:30+00:00

Digital marketing is a strategy used by businesses to promote their products and services through digital channels including websites, social media and search engine optimisation.

What does a digital marketing agency like Shine On Digital offer?2023-11-15T10:18:02+00:00

A digital marketing agency helps businesses to build their brand and online presence, therefore taking the pressure off and allowing the business to use their time elsewhere.

Why is digital marketing so important now?2023-11-15T10:19:11+00:00

Digital marketing is cost effective way to increase brand awareness, generate more leads and sales for your business as well as enhancing your business’s reputation.

What is Search Engine Optimisation?2023-11-15T10:20:16+00:00

Search Engine Optimisation or SEO is a way to make your website search engine friendly and to give you the best possible chance of ranking highly in search results.

What is Local SEO?2023-11-15T10:20:57+00:00

Local SEO is a marketing technique which improves your online presence within local search results and subsequently increases the number of visitors and enquiries to your website.

What affects search engine rankings?2023-11-15T10:22:08+00:00

Search engines consider many factors including technical issues, authority and relevancy. All of these need to be addressed.

What is an SEO strategy?2023-11-15T10:22:51+00:00

An effective strategy is made up of various techniques that help improve visibility in the search results, including on page work, link building and a quality content plan.

Which social media platforms should I use for my business?2023-11-15T10:23:52+00:00

Firstly, it is extremely important to figure out your target audience. This will determine which platforms will work most effectively and where you are most likely to find new followers and clientele.

How does a website increase sales?2023-11-15T10:25:27+00:00

Your website offers users a handy way to shop for your products and services at the click of a button. It is essentially a 24/7 storefront which is accessible from anywhere in the world.

How can I ensure that my web design is effective?2023-11-15T10:26:22+00:00

Keeping your website simple, easy to use and responsive is key. Having a consistent style and tone will make for a more professional look. Clear navigation is also extremely important so that users can explore your website easily

What pages are essential in my website?2023-11-15T10:27:12+00:00

Every website should have the basics, including a Homepage, About Us, Products/Services, Contact Us and Testimonials. However, remember that your website is unique to you, therefore you will also have additional pages which differ from other businesses.

What is PPC?2023-11-15T10:27:52+00:00

PPC stands for pay-per-click. It is an online advertising strategy that puts your brand at the top of search engines and social media platforms. You only pay for the advertising when someone clicks on it – hence the name!

What paid advertising services do you offer?2023-11-15T10:29:23+00:00

We offer advertising campaign management services across the following platforms:

  • Facebook
  • Instagram
  • Twitter
  • LinkedIn
  • Google
Will AI eventually replace humans in the marketing world?2023-11-15T10:30:12+00:00

Although AI can assist marketers/marketing departments in many ways, AI cannot match a human level of creativity, emotional connection and build personal relationships which are crucial in marketing.

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