Social media strategy 2019: you mean business. But, how exactly do you get down to business? What do you need to know? What preparations do you need to make?

Your business should always have a well-thought-out social media strategy before piling into the world of social media marketing. Like all marketing types, it pays to think ahead. You should plan your moves and figure out where your efforts would be best placed before taking action. Do this, and you’re sure you see the sort of great results you’re looking for.

Shine On Digital have been helping our clients create concise, effective social media strategies for years, and here’s one of the ways that we do it!

5 Steps to A Flawless Social Media Strategy in 2019

Follow the outlined steps below, and you are well on your way to crafting a fantastic social media strategy for 2019. The work will pay off, and the numbers will speak for themselves.

  1. Set Marketing Goals for Social Media that Align to Your Business Goals

It might seem obvious to start with “set some goals”, but it really is an often-overlooked part of the process, resulting in businesses which have no way of measuring whether their social media efforts were successful or not.

To decide what a good goal or set of goals is, think S.M.A.R.T:

Specific, Measurable, Attainable, Relevant and Time-Limited.

By keeping track of those, you make sure your goals are suitable and likely to result in real business success. On that note, don’t get distracted tracking vanity metrics like “likes” or shares – make sure you’re tracking ROI-generating metrics, like lead generation instead!

  1. Research Your Audience as Thoroughly as Possible

There are lots of ways to research your audience, from social listening (watching how they represent themselves and interact, and the things they like) to detailed, data-driven approaches like Facebook Ads audience tracker. At Shine On, we use a variety of methods to feel out your audience, getting a great idea of what social content they will respond well to!

  1. Do the Same for Your Competition

Where are your competition hanging out? What is working for them? What sort of people are responding to their social media presence, and can you do it better? Once you’ve got to grips with your opposition, you’ll be able to incorporate that into your own social media strategy going forward.

  1. Audit Your Social Media Presence

What social media accounts do you already have? Are there any duplicates or fake accounts out there that you should get rid of? What has been working for you on your existing platforms, and what hasn’t?

  1. Set Up Any New Accounts You Need, and Improve the Ones You Already Have

By now, you should have a pretty good idea of where your audience can be found, who they are and what they like, as well as what works (or doesn’t work) for your competitors, and how your existing social media presence stacks up against all that.

This should make it clear what you need to do to achieve your social media goals – so now it’s time to plan out how you’re going to achieve that.

What new accounts do you need to set up? How do you need to improve the ones you have? Once that’s done, the strategy can be implemented and you can start reaping the rewards!

Interested in How Shine On Digital Can Help You Create a Great Social Media Strategy? 

If you’d like to know more about how Shine On Digital can help your business succeed in the fast-paced world of social media marketing, you can get in touch with us at any time by using the contact form on our handy Contact Page, or by calling us on 01706 482017.

Alternatively, shoot an email over to, and we’ll be happy to provide you with a proposal or a quote to suit your business needs!

Whether you’re hoping to pull in more business, grow your social media channels or boost conversion rate, Shine On Digital can help you achieve your goals – get in touch today to find out how!