Generating traffic to your website remains one of the biggest challenges for any small business. Thankfully, there are some strategies you can use without having to spend a fortune.
Optimise Your Google Business Profile
Google remains the most popular search engine. Research shows that a complete listing on a Google Business Profile gets a click-through rate seven times higher than one missing information.
It’s worth remembering that most people looking locally for similar products and services tend to look on Google Business Profile.
Before you do anything else, optimise your Google Business Profile by updating all your information. It will help improve your local SEO and make your business more likely to appear on Google Maps. Make a point of getting into the habit of updating your information regularly.
What’s more, Google’s reviews are a great way to build trust and credibility for your business.
Voice Search Optimisation
Increasingly, people are using mobile devices and virtual assistants when they search for information online. You can take advantage of this by using more longer tail keywords in your content. Adding FAQ pages which have clear and concise answers will also help.
Optimise Your Landing Pages
An optimised landing page can help to keep your audience engaged and will drive conversions. Make sure your landing page loads quickly on all devices. Remove any unnecessary functions and keep your landing page uncluttered and simple.
Make sure to add a value proposition too. This should make it clear why your product or service stands out from the competition. Include a call to action and encourage visitors to look at other pages on your website.
Create Engaging Social Media Posts
Before you even think of spending money promoting your social media posts or allocating a budget to social media advertising, you need to create posts that encourage engagement. The likes of polls, asking questions, and always responding to comments are all good ways of doing this.
More than anything, you need to provide valuable and interesting information for your social audience. Don’t forget to link some posts to your website so that people can find out more about your business.
Create Powerful Content
Overall, it is how powerful your content is that will determine if visitors return or not. You need to understand your audience and instinctively know what they are looking for. Vary content and mix things up from time to time.
Keep things visually interesting. Images and especially video content always gets the best response online. It’s not just young people who engage with video content. It always gets high click rates.
You can build trust and credibility by creating knowledgeable and informative blog posts covering topics relevant to your industry and brand. Anything that helps to build trust in your brand will positively impact on your SEO. This will attract more traffic to your website.
The future of business is undoubtedly digital. Follow the advice above and you will ensure that your business is not left behind.