Looking to improve incoming traffic to your website while you’re on a budget, but don’t know where to start? You might be wondering if it’s even possible – after all, doesn’t everything revolve around money? 

The truth is, you can increase traffic to your website for little to no money at all, but it takes work! At Shine On Digital, we know how difficult it can be to manage, and we want to make it easy for you. 

Read on to learn about 10 great ways to increase incoming traffic to your website if you’re on a budget. 

Incoming Traffic Will Improve With Online Advertising

Online advertising can include a lot of things, from video and banner ads to just about anything else online you can think of. With most of the world online nowadays, it only makes sense to use it to your advantage – because it can make all the difference.  

Improve Incoming Traffic With Social Media Marketing

While social media marketing is technically part of online marketing, it’s worth making a separate point. Using social media to improve incoming traffic to your website is a must in the modern age. With so many people scrolling through social media platforms daily, you can let more people know about your business, and build your online presence. 

The better your online presence, the better website traffic will be. If you need help with social media management, you know where to get help! If you want to create your own social media growth strategy, check out our recent blog to get started.

Set Up Your Google Business Profile

Your Google Business Profile improves local SEO and allows local customers to find you. When you set your business up on Google, you will become visible in search results when potential customers are looking for the services you offer within their area. 

Need help setting up a Google Business account? Read our recent blog to get started.

Powerful/Informative Content Always Wins

Everyone has found themselves reading a blog or something similar where the content is…lacking. You want your content to be powerful and informative, to not only draw the reader in, but also maintain their attention. 

If your content isn’t answering questions that people are looking for, or answers them badly, you’re not going to get traffic to your website. 

Email Marketing Can Improve Incoming Traffic

Email marketing is a classic method that you can adopt in order to drive more incoming traffic to your website. To do this, you need to formulate an email list, and continuously offer content to those who join. You can offer additional services, or even products and discounts. 

In order for email marketing to be effective, you need to offer your customers something that they can’t get anywhere else. Do this, and website traffic can be improved with a little work. 

SEO Will Make You More Visible

SEO, or search engine optimisation, is crucial if you want to get more incoming traffic to your website. After all, how can people find your website if you aren’t ranking high on Google? 

You need to ensure that your articles are fully optimised with all the right keywords in order to rank. Use those keywords appropriately throughout your article and optimise your content to see results. 

Not sure how to do this? Shine On Digital’s professional services are always ready to help, or check out our Top SEO Tips blog to help you get started, 

Influencers Can Make a Big Difference

Influencers can also play a key role in increasing website traffic. While it varies from business to business, working with influencers can be a budget-friendly option for any business looking to boost its numbers. You can work with well-known people to not only help build your online presence, but also review your business, give out discount codes, and even giveaways. 

Working with influencers might seem like a big step up, but the results can be incredible. Just make sure that you work with people who reflect your business and your values, so take your time picking the perfect person. 

On-Page Optimisation Will Improve Incoming Traffic

The three main components of on-page optimisation (also called on-page SEO) are content creation, link building, and keyword research. Common examples of this include title tags, meta descriptions, and using the right headings and subheadings. 

Lucky for you, these are all things that Shine On Digital can help you with!

Off-Page Optimisation is Key

Off-page optimisation is just as important as on-page optimisation, and it can play a huge role in increasing incoming traffic to your website. In simple terms, this is all about branching out and publishing content that doesn’t get posted on your own website. 

Great examples of this include things like podcasts or guest posts. They will bring more traffic to your site without any of the content actually being on your site. 

Try Content Offers or Lead Magnets

Content offers can improve incoming traffic to your site by appealing to people at various stages of the buyer’s journey. You might include content such as trials, checklists, reports, or guides to bring people in and generate more visits. 

There are several kinds of content options to go with, so be sure to do your research and learn which ones will work best for your business.