You will have probably heard about the importance of Local SEO by now and so this article talks you through our local SEO checklist to help get you started.
Our Local SEO Checklist
Our checklist comprises what we consider to be some of the most crucial elements of Local SEO. A good Local SEO strategy will be specific to the needs of your business, so not all of these elements will be necessary for you! If you need more general information, we have written an article that explains exactly what Local SEO is.
Social Media
If you haven’t already, get your businesses on social media! The number of people engaging with social media is constantly increasing so if you do not have a social media presence for your business, then you are missing out on potential customers. Create a social media strategy with what you want to gain from it at the forefront. Try and keep posting regular and really tell your audience what you can offer them!
An effective Social Media strategy will help your business rise in those all-important local search rankings!
Website Optimisation
You need to make sure your website is Local SEO-friendly. First of all, ensure that your address details are on your site as well as including all contact information on a separate contact page. Ensure you also have an About Us page, which describes what you do and why you do it!
Finally, ensure your site is easy to follow and does not appear cluttered otherwise customers are unlikely to stick around long enough to purchase your services or products.
Keyword Research
Keyword research is an important part of determining which content you focus on. It will demonstrate to you what people are searching for online so that you can respond to those demands. Sculpt your website articles around your keyword research so that your blogs appear in the search engine rankings!
Google Business Profile
Claiming or creating a business profile on Google is a huge part of Local SEO. After all, Google is the most prominent search engine in which you are trying to boost those rankings. It is completely free to claim your profile and the benefits are more than worth it!
Effectively managing your Google Business Profile will give your business credibility and offer customers a familiar point of reference, as well as being a crucial aspect of Local SEO as well!
Citations
Citations are simply references to your business name, address, phone number and website online. You could add manual citations to various directories or invest in an agency who will do it for you! Either way, with more links to your business’ information, citations increase your online presence!
Get In Touch
Our various Local SEO Packages are designed to suit your business. You can choose which level of Local SEO suits your business. For more information about these services, don’t hesitate to get in touch via info@shineondigital.co.uk or give us a call on 01706 482017. We would be more than happy to help!