Google is an incredibly helpful tool. If you are wondering “how do I manage my business on Google?” then this article will help. In this short read, we’re explaining how Google can be beneficial for your business and how to get started.
Benefits of Having a Business Profile on Google
Google is one of the most effective tools for you to market your business. Most internet users use Google every day and so having a strong presence on Google is crucial!
Creating a profile on Google enables your business to feature on Google Maps and it highlights your business details for people searching in your local area. Claiming your business on Google boosts your business’ overall online presence, which will help to improve your Local SEO rankings. For more information, read our article on the advantages of local SEO.
How To Set It Up
To create a business profile, you need to first create your account. Either use your current Gmail or create a new one. Next, visit google.com/business and click ‘Manage Now.’ Search for your business – if it already exists as a listing you will need to claim it, if it does not, then add your business.
Fill out as many business details as you can: including contact details, opening times, location and photos. You will need to verify your account in one of three ways, by postcard, phone, or email. The email verification is probably the easiest! And that’s it! Your profile is ready to go!
Managing your Profile on Google
Now that you have your Google account all set up, you’re probably wondering how to manage it. There are many ways in which you can manage your profile, but the most important thing is keeping your business information up to date. Make sure your contact details, services and opening hours are all correct.
Aim to respond to reviews, both positive and negative, add as many photos as you can and add updates, which will provide your customers with an insight into your business. We understand that doing all of this on top of running a full-time business seems like a lot, so if you’re struggling to balance everything, then we can help!
Get In Touch
We offer a Google Business Profile Management package, so you don’t have to worry about managing it. Please feel free to get in touch with us for a chat if you need a bit of help maintaining your business profile on Google. Fill out our contact form with your query and we will get back to you as soon as we can!