Search Engine Optimisation

What is SEO?

Search Engine Optimisation or SEO is a way to make your website search engine friendly, to give you the best possible chance of ranking highly in search results. Most of us use search engines daily to find products, services and answers to our questions. Often we’re faced with literally millions of results but will only pay attention to those at the top of the list. That’s where you want your website to be and SEO ensures you have the best possible chance of getting there.

Why is SEO important?

SEO is important because it tells search engines such as Google what your website is about. Without that information, they are much less likely to see your website as a reliable source of information so won’t rank it highly in search results. Ensuring your website is optimised for search engines increases the likelihood of it appearing higher in search results, which, in turn, means more potential customers visiting your website. Any business with an online presence can benefit from SEO.

What does SEO involve?

SEO Audit
An SEO Audit is a service for your website. It involves a thorough inspection of your site to find anything that might not be performing as well as it could. Broken links, missing keywords and duplicate content can all negatively affect your website’s ranking in search results and an SEO Audit is a way of uncovering these issues so they can be resolved.

Keyword Research
Keyword research will give you specific search data so you will be able to find out what people are searching for (and how many are searching) in order to create content that people will find easily when they’re looking for it, and ensure your website provides a solution to their needs.

Competitor Research
This is where we look at the strengths and weaknesses of your competitors, in order to determine what content strategy to use to improve your website.

Onsite SEO
Basically, onsite SEO is any SEO activity on your website, from copy to blogs to keyword research etc. Improving load speeds, metadata, you name it we will do it!

Link Building
Link building is the process of getting reputable websites to link back to your website. Google (and other search engines) see this as a sign that your website is trustworthy and has quality content, so will feature it higher in results.

Local SEO
Local SEO is the process of optimising your website to catch interest from potential customers in your area. For example, if someone searches for ‘electrician’ Google will bring back a list of companies with those in their local area at the top. This ensures your website is brought to the attention of potential customers in your locality.

International SEO
This is the process of optimising a website so that Google (and other search engines) can find which countries you want to target and in which language. This allows you to reach potential customers further afield and grow your business internationally.

Content Marketing
Content Marketing is creating and marketing relevant, quality content in a consistent way in order to increase traffic and brand awareness.

Social Media Management
Social media management takes care of your online presence on social media platforms like Facebook, Instagram, and Twitter. We can analyse your social media presence and suggest ways to improve engagement. We can also create and publish content for you and engage and interact with your followers on your behalf.

Reporting and Analysis
SEO reporting is typically done monthly, quarterly or yearly and gives a clear overview of how your website is performing. Analysing this data allows us to see what is working and identify where improvements can be made.

Get In Touch With Us

    Rossendale Borough Council

    The team at Shine On Digital are easy to work with and very responsive – the support provided is first class! We would definitely recommend the professional, friendly and helpful way that Shine On Digital deliver their services.

    Access For Lofts Rochdale

    Shine On Digital has been perfect from start to finish and I am extremely impressed with the service. It is great to be working with a company that is owned by such a lovely lady! I’d definitely recommend them!

    The Clog Market

    Excellent and affordable service. Professional and friendly advice.

    B&E Boys

    Due to the proactive way, clarity and honesty in how Shine On work when providing social media management we were quick to ask for help with the provision of new websites .Shine On work around the clock and as a customer we feel valued and looked after. We would not hesitate in recommending Shine On Digital.

    Ocean Clear

    Excellent personal service! Shine On go above and beyond making sure you have a thorough understanding of all aspects of digital marketing. Their service really helped me move my business forward.

    True Ninja

    I’ve used Shine On on several occasions now and they’re very knowledgeable and affordable. No hard sell like a lot of the other social media companies. Highly recommend.

    Hawley Logistics

    Shine On are always on the end of the phone for anything we need and have been a pleasure to work with. We now have a fantastic website and various other online presences to help grow our business.

    Nash Photography

    I cannot recommend Shine On enough. They suggested some changes and I have since put these into place and have seen a difference, not just in interactions, but also in my confidence. The knowledge offered was amazing!

    Pellers Framing

    Shine On made complex situations and decisions into an easy to understand, deliverable action plan, they then created a website that met my needs exactly. I have no hesitations in recommending Shine On in the dizzy world of websites and social media.