If you’re searching for an agency that can help you with search engine optimisation in Rossendale, then look no further. Shine On Digital can help you to create an SEO strategy that’s right for your business. This 5-minute read will discuss the different pillars of SEO, so you have a better idea of how we tackle SEO.

Search Engine Optimisation

If you aren’t quite sure what exactly SEO is, it’s simply a way to make your website search engine friendly, to give you the best possible chance of ranking highly in search results. Most of us use search engine’s daily so getting your business as close to the top as possible is crucial! There are different ways of tackling your business’ SEO strategy…

On-Page SEO

This involves optimising your website content for both users and search engine rankings. It sounds technical but it boils down to making sure your content is well-written and responds to what your potential clients are searching for.

Having the right keywords on your site is also really important. It means your site will climb those search engine rankings, so that you’re more likely to get website traffic and therefore, sales.

Off-Page SEO

You can probably guess that off-page SEO is just optimisations that occur off your website. Backlinks are one example of this, which you can build to point more traffic towards your website but aim for quality over quantity. You don’t want any backlinks considered as spam because Google and the other search engines might penalise you.

Off-page SEO also includes creating an effective social media strategy which points your customers towards your website. Don’t underestimate the power of social media! You can head to our social media management page for more information.

Technical SEO

This side of SEO refers to how your users as well as search bots navigate your website. In other words, it’s preferable for your website’s structure to be simple and clear. The navigation menu should help users to see exactly what the website offers so they feel confident making their way around your site.

Another important technical element of SEO is page speed. The last thing a potential customer wants is a buffering website, trust us, they won’t stick around for long!

Local SEO

You have probably heard of Local SEO by now. It refers to boosting those search engine rankings but on a local level, to try and boost your local presence. Google Business profiles are really helpful for local SEO. Check out our article on how to set up a google business profile listing for more information.

Get In Touch

If you’re interested in creating an SEO strategy for your business, then don’t hesitate to get in touch, we can help! Simply email us via info@shineondigital.co.uk or give us a ring on 01706 482017 and we can discuss your options.