Why is SEO important?
SEO is important because it tells search engines such as Google what your website is about. Without that information, they are much less likely to see your website as a reliable source of information and they won’t rank it highly in search results. Ensuring your website is optimised for search engines increases the likelihood of it appearing higher in search results, which, in turn, means more potential customers visiting your website. Any business with an online presence can benefit from SEO.
What does SEO involve?
An SEO Audit is a service for your website. It involves a thorough inspection of your site to find anything that might not be performing as well as it could. Broken links, missing keywords, and duplicate content can all negatively affect your website’s ranking in search results; an SEO Audit is a lucid way of uncovering these issues so they can be resolved.
Keyword research will give you specific search data so you will be able to find out what people are searching for (and how many people are searching) in order to create content that people will find easily when they’re looking for it, and ensure your website provides a solution to their needs.
This is where we look at the strengths and weaknesses of your competitors to determine what content strategy to use to improve your website.
Onsite SEO is effectively any SEO activity on your website, ranging from copywriting to blogs to keyword research, et cetera. Improving load speeds, metadata… you name it, we will do it!
Link building is the process of getting reputable websites to link back to your website. Google, and other search engines, see this as a sign that your website is trustworthy and has quality content, so they will feature it higher in results.
Local SEO is the process of optimising your website to catch the interest of potential customers in your area. For example, if someone searches for ‘electrician’ Google will bring back a list of companies with those in their local area at the top. This ensures your website is brought to the attention of potential customers in your locality.
This is the process of optimising a website so that Google (and other search engines) can find which countries you want to target and in which language. This allows you to reach potential customers further afield and grow your business internationally.
Content Marketing is creating and marketing relevant, quality content in a consistent way in order to increase traffic and brand awareness.