Search Engine Optimisation
What is SEO?
Search Engine Optimisation or SEO is a way to make your website search engine friendly and to give you the best possible chance of ranking highly in search results. Most of us use search engines daily to find products, services, and answers to our questions. As a result, we are often faced with literally millions of results but will only pay attention to those at the top of the list. That’s where you want your website to be and SEO ensures you have the best possible chance of getting there.
Why is SEO important?
SEO is important because it tells search engines such as Google what your website is about. Without that information, they are much less likely to see your website as a reliable source of information and they won’t rank it highly in search results. Ensuring your website is optimised for search engines increases the likelihood of it appearing higher in search results, which, in turn, means more potential customers visiting your website. Any business with an online presence can benefit from SEO.
What does SEO involve?
SEO Audit
An SEO Audit is a service for your website. It involves a thorough inspection of your site to find anything that might not be performing as well as it could. Broken links, missing keywords, and duplicate content can all negatively affect your website’s ranking in search results; an SEO Audit is a lucid way of uncovering these issues so they can be resolved.
Keyword Research
Keyword research will give you specific search data so you will be able to find out what people are searching for (and how many people are searching) in order to create content that people will find easily when they’re looking for it, and ensure your website provides a solution to their needs.
Competitor Research
This is where we look at the strengths and weaknesses of your competitors to determine what content strategy to use to improve your website.
Onsite SEO
Onsite SEO is effectively any SEO activity on your website, ranging from copywriting to blogs to keyword research, et cetera. Improving load speeds, metadata… you name it, we will do it!
Link Building
Link building is the process of getting reputable websites to link back to your website. Google, and other search engines, see this as a sign that your website is trustworthy and has quality content, so they will feature it higher in results.
Local SEO
Local SEO is the process of optimising your website to catch the interest of potential customers in your area. For example, if someone searches for ‘electrician’ Google will bring back a list of companies with those in their local area at the top. This ensures your website is brought to the attention of potential customers in your locality.
International SEO
This is the process of optimising a website so that Google (and other search engines) can find which countries you want to target and in which language. This allows you to reach potential customers further afield and grow your business internationally.
Content Marketing
Content Marketing is creating and marketing relevant, quality content in a consistent way in order to increase traffic and brand awareness.
Social Media Management takes care of your online presence on social media platforms like Facebook, Instagram, and Twitter. We can analyse your social media presence and suggest ways to improve engagement. We can also create and publish content for you and engage and interact with your followers on your behalf.
Reporting and Analysis
SEO reporting is typically done monthly, quarterly, or yearly, and gives a clear overview of how your website is performing. Analysing this data allows us to see what is working and identify where improvements can be made.
Get In Touch With Us
Firebrand
Shine On Digital is professional and extremely focused on achieving the goals we set. They pretty much become your marketing department. They don’t over promise nor under achieve. I would highly recommend them!
Show Of Hands
The team at Shine On Digital are incredibly talented at managing social media campaigns and have done a tremendous job in increasing our online awareness since they started working with us. They are responsive, flexible and most importantly understand exactly what we require. It is a pleasure working with them.
Cavalier Taxis
The team at Shine On Digital have been very proactive with keeping all our social platforms up to date as well as increasing customer engagement and traffic to our website.
Luton Airport
A real pleasure to work with, Shine On Digital made every step of the process easy. The work produced is of great quality and presented in easy-to-understand formats. Maddie is hugely understanding, knowledgeable and attentive.
The Association Of Festival Organisers
Here at the Association Of Festival Organisers we have been working with Madeline Spear from Shine on Digital for the last two years. We have found her and her company to be fast, efficient and very well versed in issues of social media and web marketing. I would strongly recommend Maddie for her friendly and business-like approach to her work.
Rossendale Borough Council
The team at Shine On Digital are easy to work with and very responsive – the support provided is first class! We would definitely recommend the professional, friendly and helpful way that Shine On Digital deliver their services.
Access For Lofts Rochdale
Shine On Digital has been perfect from start to finish and I am extremely impressed with the service. It is great to be working with a company that is owned by such a lovely lady! I’d definitely recommend them!
The Clog Market
Excellent and affordable service. Professional and friendly advice.
B&E Boys
Due to the proactive way, clarity and honesty in how Shine On Digital work when providing social media management we were quick to ask for help with the provision of new websites. Shine On work around the clock and as a customer we feel valued and looked after. We would not hesitate in recommending Shine On Digital.
Ocean Clear
Excellent personal service! Shine On Digital go above and beyond making sure you have a thorough understanding of all aspects of digital marketing. Their service really helped me move my business forward.
Tru Ninja
I’ve used Shine On Digital on several occasions now and they’re very knowledgeable and affordable. No hard sell like a lot of the other social media companies. Highly recommend.
Hawley Logistics
Shine On Digital are always on the end of the phone for anything we need and have been a pleasure to work with. We now have a fantastic website and various other online presences to help grow our business.