Search Engine Optimisation

What is SEO?

Search Engine Optimisation (SEO) is a technique to make your website search engine friendly and to give you the best possible chance of ranking highly in search results. There are about 8.5 billion searches per day, and two trillion annually. Most of us use search engines such as Google or Pinterest daily to find products, services, and answers to our questions. As a result, we are often faced with literally millions of results. Despite this, we only tend to pay attention to those posts at the top of the list. That’s where you want your website to be, and SEO ensures you have the best possible chance of getting there.

Search Engine Optimisation Home

What Does Search Engine Optimisation Involve?

SEO Audit

An SEO Audit is a service for your website. It involves a thorough inspection of your site to find anything that might not be performing as well as it could. Broken links, missing keywords, and duplicate content can all negatively affect your website’s ranking in search results. Search Engine Optimisation audits are a simple but articulate method of uncovering these issues so that they can be resolved, and your website can be improved.

Keyword Research

Keyword research will give you data on what people are searching for, and how many people are searching for it. This allows you to create easy-to-find and relevant content on your website that answers user’s queries or fulfils their needs when they are looking for it.  

Competitor Research

Competitor research involves assessing and analysing your competitor’s strengths and weaknesses in order to determine your own content strategy. You can apply effective strategies and learn which approaches to avoid in order to improve your website.

On-site SEO

On-site SEO is effectively any search engine optimisation activity on your website. This ranges from copywriting to keyword research, and everything in-between. Whether it’s improving your loading speeds or adding metadata to help your site flourish, we can do it. 

Link Building

Link building is the process of getting reputable websites to link back to your website. Google, and other search engines, see this as a sign that your website is trustworthy and has quality content, so they will feature it higher in results.

Local SEO

Local SEO is the process of optimising your website to catch the interest of potential customers in your area. For example, if someone searches for ‘electrician’, Google will show a list of local companies at the top of the results. This ensures that searchers in your local area learn about your website, which can drive website traffic and business. 

International SEO

International SEO is the process of optimising a website so that Google (and other search engines) can determine which countries you want to target, and in which language. This allows you to reach potential customers further afield and grow your business internationally.

Content Marketing

Content Marketing is creating and marketing relevant, quality content consistently in order to increase traffic and brand awareness.

Search Engine Optimisation

Social Media Management takes care of your online presence on social media platforms like Facebook, Instagram, and Twitter. We can analyse your social media presence and suggest ways to improve engagement. We can also create and publish content for you and engage and interact with your followers on your behalf.

Reporting and Analysis

SEO reporting is typically done monthly, quarterly, or yearly, and gives a clear overview of how your website is performing. Analysing this data allows us to see what’s working and identify where improvements can be made.

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    Firebrand

    Shine On Digital is professional and extremely focused on achieving the goals we set. They pretty much become your marketing department. They don’t over promise nor under achieve. I would highly recommend them!

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    Show Of Hands

    The team at Shine On Digital are incredibly talented at managing social media campaigns and have done a tremendous job in increasing our online awareness since they started working with us. They are responsive, flexible and most importantly understand exactly what we require. It is a pleasure working with them.

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    The team at Shine On Digital have been very proactive with keeping all our social platforms up to date as well as increasing customer engagement and traffic to our website.

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    The Association Of Festival Organisers

    Here at the Association Of Festival Organisers we have been working with Madeline Spear from Shine on Digital for the last two years. We have found her and her company to be fast, efficient and very well versed in issues of social media and web marketing. I would strongly recommend Maddie for her friendly and business-like approach to her work.

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    Rossendale Borough Council

    The team at Shine On Digital are easy to work with and very responsive – the support provided is first class! We would definitely recommend the professional, friendly and helpful way that Shine On Digital deliver their services.

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    Access For Lofts Rochdale

    Shine On Digital has been perfect from start to finish and I am extremely impressed with the service. It is great to be working with a company that is owned by such a lovely lady! I’d definitely recommend them!

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    The Clog Market

    Excellent and affordable service. Professional and friendly advice.

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    B&E Boys

    Due to the proactive way, clarity and honesty in how Shine On Digital work when providing social media management we were quick to ask for help with the provision of new websites. Shine On work around the clock and as a customer we feel valued and looked after. We would not hesitate in recommending Shine On Digital.

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    Ocean Clear

    Excellent personal service! Shine On Digital go above and beyond making sure you have a thorough understanding of all aspects of digital marketing. Their service really helped me move my business forward.

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    Tru Ninja

    I’ve used Shine On Digital on several occasions now and they’re very knowledgeable and affordable. No hard sell like a lot of the other social media companies. Highly recommend.

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    Hawley Logistics

    Shine On Digital are always on the end of the phone for anything we need and have been a pleasure to work with. We now have a fantastic website and various other online presences to help grow our business.