It’s not enough to just post content and hope for the best or collect followers without having anything to say. A social media audit ensures you’re not wasting your time creating content that nobody is going to see or engage with. It will provide you with valuable insight to ensure that behind every future social media post or engagement there is a clear ‘why’ as to how it’s going to help your business.
What does a Social Media Audit cover?
The term ‘audit’ suggests you’ll be presented with graphs and figures, but a social media audit is about so much more than just the numbers. At the heart of all social media use is people and it’s that human element of social media that we believe is crucial to a successful social media strategy.
A social media audit will present you with a clear picture of how well your current social media strategy is working, if you’re connecting with your target audience, suggest improvements you can make and provide a strategy for improved reach and engagement.