Social Media Audit

What is a Social Media Audit?

A social media audit evaluates your current social media use, to see what is working well and where improvements can be made. It involves looking at your current strategy – what you post on social media, on which channels and at what time, and assessing how effective it is.

Why is a Social Media Audit important?

People are spending more time on social media than ever before, and many businesses have realised the importance of having an active social media presence to reach and engage with potential customers. However, with so much content out there, catching – and holding – the attention of your audience isn’t always easy.

It’s not enough to just post content and hope for the best or collect followers without having anything to say. A social media audit ensures you’re not wasting your time creating content that nobody is going to see or engage with. It will provide you with valuable insight to ensure that behind every future social media post or engagement there is a clear ‘why’ as to how it’s going to help your business.

What does a Social Media Audit cover?

The term ‘audit’ suggests you’ll be presented with graphs and figures, but a social media audit is about so much more than just the numbers. At the heart of all social media use is people and it’s that human element of social media that we believe is crucial to a successful social media strategy.

A social media audit will present you with a clear picture of how well your current social media strategy is working, if you’re connecting with your target audience, suggest improvements you can make and provide a strategy for improved reach and engagement.

Our social media audit service involves:

  • Defining your social media goals and identifying your audience
  • Evaluating your current social media accounts or recommending which social media platforms we believe will best suit your business and goals
  • Evaluating any existing content and suggesting ways to develop future content
  • Comparing how your social media practices measure up to those of your competitors
  • Analysing and reporting
  • Working with you to develop an ongoing social media marketing strategy to help you achieve your business goals

If you wish to discuss any of our services please call 01706 482017 or complete the contact form below:

Get In Touch With Us

    Rossendale Borough Council

    The team at Shine On Digital are easy to work with and very responsive – the support provided is first class! We would definitely recommend the professional, friendly and helpful way that Shine On Digital deliver their services.

    Access For Lofts Rochdale

    Shine On Digital has been perfect from start to finish and I am extremely impressed with the service. It is great to be working with a company that is owned by such a lovely lady! I’d definitely recommend them!

    The Clog Market

    Excellent and affordable service. Professional and friendly advice.

    B&E Boys

    Due to the proactive way, clarity and honesty in how Shine On work when providing social media management we were quick to ask for help with the provision of new websites .Shine On work around the clock and as a customer we feel valued and looked after. We would not hesitate in recommending Shine On Digital.

    Ocean Clear

    Excellent personal service! Shine On go above and beyond making sure you have a thorough understanding of all aspects of digital marketing. Their service really helped me move my business forward.

    True Ninja

    I’ve used Shine On on several occasions now and they’re very knowledgeable and affordable. No hard sell like a lot of the other social media companies. Highly recommend.

    Hawley Logistics

    Shine On are always on the end of the phone for anything we need and have been a pleasure to work with. We now have a fantastic website and various other online presences to help grow our business.

    Nash Photography

    I cannot recommend Shine On enough. They suggested some changes and I have since put these into place and have seen a difference, not just in interactions, but also in my confidence. The knowledge offered was amazing!

    Pellers Framing

    Shine On made complex situations and decisions into an easy to understand, deliverable action plan, they then created a website that met my needs exactly. I have no hesitations in recommending Shine On in the dizzy world of websites and social media.