Social Media Audit

What is a Social Media Audit?

A social media audit evaluates your current social media use to see what’s working well and where improvements can be made. It involves looking at your current strategy, including what you post on social media, and assessing how effective it is for your business.

Why is a Social Media Audit Important?

People are spending more time on social media than ever before, with the average daily use being 2 hours and 23 minutes as of January 2024. As such, many businesses have realised the importance of having an active social media presence to reach and engage with potential customers. However, with so much content out there already, it’s difficult to grab your audience’s attention, and even more challenging to keep it.

Social Media Audit

It’s not enough to just post content and hope for the best or collect followers without having anything to say. A social media audit ensures you’re not wasting your time creating content that nobody is going to see or engage with. It will provide you with valuable insight to ensure that there’s a “why” behind every future social media post or engagement, there is a clear ‘why’ as to how it’s going to help your business.

What Does a Social Media Audit Cover?

The term ‘audit’ might suggest that you will be presented with graphs and figures. However, a social media audit is about so much more than just the numbers. At the heart of all social media use is people, and we believe that the human element of social media is crucial for a successful social media strategy.

A social media audit will give you a clear picture of how well your current social media strategy is working overall. It will help to determine if you’re connecting with your target audience as well as suggest improvements to be made, all the while providing a strategy for improved reach and engagement

Social Media Audit

Our social media audit service involves:

Defining your social media goals and identifying your audience

Evaluating your current social media accounts or recommending which social media platforms we believe will best suit your business and goals

Evaluating any existing content and suggesting ways to develop future content

Comparing how your social media practices measure up to those of your competitors

Analysing and reporting

Working with you to develop an ongoing social media marketing strategy to help you achieve your business goals

If you wish to discuss any of our services, please get in touch, call 01706 482017, or complete the contact form below:

Get In Touch With Us

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    Shine On Digital is professional and extremely focused on achieving the goals we set. They pretty much become your marketing department. They don’t over promise nor under achieve. I would highly recommend them!

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    The team at Shine On Digital are incredibly talented at managing social media campaigns and have done a tremendous job in increasing our online awareness since they started working with us. They are responsive, flexible and most importantly understand exactly what we require. It is a pleasure working with them.

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    Cavalier Taxis

    The team at Shine On Digital have been very proactive with keeping all our social platforms up to date as well as increasing customer engagement and traffic to our website.

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    A real pleasure to work with, Shine On Digital made every step of the process easy. The work produced is of great quality and presented in easy-to-understand formats. Maddie is hugely understanding, knowledgeable and attentive.

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    The Association Of Festival Organisers

    Here at the Association Of Festival Organisers we have been working with Madeline Spear from Shine on Digital for the last two years. We have found her and her company to be fast, efficient and very well versed in issues of social media and web marketing. I would strongly recommend Maddie for her friendly and business-like approach to her work.

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    Rossendale Borough Council

    The team at Shine On Digital are easy to work with and very responsive – the support provided is first class! We would definitely recommend the professional, friendly and helpful way that Shine On Digital deliver their services.

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    Shine On Digital has been perfect from start to finish and I am extremely impressed with the service. It is great to be working with a company that is owned by such a lovely lady! I’d definitely recommend them!

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    The Clog Market

    Excellent and affordable service. Professional and friendly advice.

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    B&E Boys

    Due to the proactive way, clarity and honesty in how Shine On Digital work when providing social media management we were quick to ask for help with the provision of new websites. Shine On work around the clock and as a customer we feel valued and looked after. We would not hesitate in recommending Shine On Digital.

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    Ocean Clear

    Excellent personal service! Shine On Digital go above and beyond making sure you have a thorough understanding of all aspects of digital marketing. Their service really helped me move my business forward.

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    Tru Ninja

    I’ve used Shine On Digital on several occasions now and they’re very knowledgeable and affordable. No hard sell like a lot of the other social media companies. Highly recommend.

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    Hawley Logistics

    Shine On Digital are always on the end of the phone for anything we need and have been a pleasure to work with. We now have a fantastic website and various other online presences to help grow our business.