Introduction: Social Media Management for Beginners
Welcome to Shine On’s Beginner’s Guide to Social Media!
Whether you are completely new to the world of social media or you just want a quick refresher, or need to close a few knowledge gaps, this is the place to be. In the business world, social media has gone from being valuable to invaluable to absolutely essential. There’s no denying too that the whole thing can all seem complex and complicated. You really need to have a sense of what social is all about before you dive straight in. Getting it right can be harder than it looks, but this is why we’re here to help. So, without further ado, let’s get cracking!
What is social media?
The first thing you need to get straight is what social media actually is and what social marketing can help you accomplish. Social media marketing helps you to build relationships and a community with your customers and clients. What’s more, social enables you to grow your audience. Few things, if any, are better as a way to develop brand awareness. Similarly, social media can be fantastic as a way to launch new products and promote events. Your website is your shop window these days and social media is great at increasing traffic to your site and driving leads and sales.
The key thing to remember is that it all needs to be authentic and genuine. People don’t want to see social media posts that just read like advertising copy. The key word is social, so your social media needs to be just that. It’s all about being honest, transparent and building a connection with your audience.
Which Social Media Platforms Would Work for You?
There are a large number of social media sites that you can use to promote your business. From Facebook and Twitter to Instagram, LinkedIn or YouTube, all these platforms have some genuine value. It’s important to remember though that all the platforms are different. They are all have their own nuances, and some will be suited to your business than others. Some are more visual than others and all have their particular strengths. It’s a mistake to think that you need to be on all the platforms. In fact, it’s more sensible to be on just a couple and do these really well rather than trying to be on them all.
Steps to Getting Started
First and foremost, it is important to establish what your goals are. What do want social media to help you achieve? Once you have decided this you can choose which platforms will be best to use. Creating a content schedule is vital too as this will ensure you can maintain consistency. Remember as well, that you don’t have to create everything yourself. You can curate great content too – anything that will be of interest to your audience is worth sharing. Last but not least, it’s important to monitor everything you do on social media, so that you are aware of what works best with your audience.
All in all, it’s important to keep things simple. Start small and scale up as you need to. Maintain, manage and monitor everything you do closely and carefully. If you need any help or have any questions, get in touch or give us a call on 01706 482017.