Most businesses these days recognise how important social media is. It was sometimes the case a few years ago that people would need convincing that they needed to have a social media presence at all.
That’s rarely the case now. Businesses have become very aware that social media can become central to a brand’s wider marketing strategy. Social can be great for engagement and it can create another branch altogether for customer service and communication. When it comes to the advantages, the list goes on and on.
But the central stumbling block: time (or lack of it) remains. How do you find the time to do all this social media stuff when you’re trying to run a business?
Fortunately, there are a whole host of tools and apps to help with social media management. Here are some of the best of them:
Content Scheduling Tools
An absolute must for any business on social media should be a content scheduling tool. You’ll soon find that posting content to individual platforms every single day or every couple of days is very time-consuming – and it’s definitely not an effective use of anyone’s time.
Content schedulers are the answer. Tools that enable you to schedule content to a range of social media channels for days and weeks ahead. The likes of Hootsuite and Buffer are a couple of the biggest names in the business but there are plenty of options out there. It’s also doing a massive disservice to label them as just content scheduling tools too.
They offer much more, including analytics – to show you what reach and engagement your posts have received – and often have the option to add team members, so the social media management for your business doesn’t have to land on the shoulders of a single person.
Content Creation Tools
One of the biggest challenges of social media management is creating a consistent stream of great content. You need to write posts and make sure they look engaging too. As with scheduling tools, there are a wealth of ‘creating’ apps on the market, to suit all tastes and all levels of ability and confidence – from the digitally skilled to the complete novice.
Canva is one of the best. Eye-catching, professional designs that will add the ‘WOW Factor’ to the most mundane of posts are easily within your grasp with this superb app.
Content Curation Tools
Having an effective social media presence isn’t all about producing great content of your own. Sharing useful and interesting posts from other people is important too. Once again, you’ll find a good choice of tools and apps to help with this. Feedly is perhaps the pick of the bunch, helping you to keep on top of what’s hot and what’s not – and making it simple to select what to share with your own audience.
So, there you have it – the best in scheduling, creating and curating tools to help your business with social media management.