A content audit evaluates all the content on your website to ensure it adds to the value of your site. Good quality content needs to be interesting and informative and appeal to potential customers. A content audit looks at all your written content – from web copy to blog articles to ensure it answers any questions your audience may have and provides them with a clear next step and how you can help.
User Experience Audit
Your website can be optimised for search engines and filled with high-quality content but if it is slow, glitchy or difficult to navigate, visitors aren’t going to stay long or come back. A user experience audit looks at how user-friendly your website is, taking into account factors such as speed, the number of menu tabs, intrusive pop-ups and how easy it is for customers to find the information they need and how they can contact you.