Google Business Profile is a handy tool that businesses can use to carefully manage their online presence. When you verify yourself as a business, you also make it easier for potential customers to find your business – so it’s a win-win in every way, right?

Every business with an online presence should consider having a Google Business Profile… but why? Why put in that extra effort? Well, we will tell you why.

Why Do You Need a Google Business Profile? 

The first, very simple, reason why you need Google Business Profile is that it boosts your search visibility online. It means that if somebody does a Google search for your type of business in your local area, your listing will appear.

Google Business Profile makes it easier for people to find the physical location of your business. It’s also a handy way of displaying useful information, such as your telephone number and opening times in an accessible way. You can also put a link on your profile to your company’s website.

More importantly, good management of your Google Business Profile is a way to engage with existing and new customers. Because it raises the profile of your company, the chances are that it will also help you to win new business. If a potential customer can’t find you online, they will never become an actual customer.

Google Business Profile makes you easier to find. It’s also good that you can control how your business appears to people who are looking for your type of products or services. The more you can shape your brand across social media, your website and the internet in general, the better it is for your business.

How to Create Your Google Business Profile

Simply click this link to get started. Type in the name of your business and add your location. You can drag and drop a pin to show the exact position on a map, if you’d prefer.

Let your customers know if you deliver. Follow the instructions, adding delivery options and such like. Next, select a business category – it’s important to be as accurate as possible with your selection, as you are essentially telling Google which specific customers should see your GBF listing. Add the contact details you would like to include, such as your phone number and a link to your business website. Finally, follow the on-screen instructions to verify your account.

Three Ways to Optimise Your Google Business Profile

  1. Encourage reviews and respond to them
    Put simply, the more positive reviews you have on your Google Business Profile account, the more your business will thrive. It’s important that you encourage customers to leave reviews and that you respond to them. Positive reviews push your business up in the search rankings.
  2. Use Google Posts
    This is a great way of keeping your customers up-to-date with messages about special offers or new products.
  3. Photos and Videos
    Increasingly, it is the most visually engaging content that is best received on the internet. You should keep updating interesting images on a regular basis.

Use the Shine On Social Media Google Business Profile Management Service

We have the expertise and experience to optimise your business listings that will rank highly in the Search Engine Results Pages (SERPs). This means your company gets in front of more people. You don’t want to miss a trick, and you want the people who find your listing to click through to your website. This is why all the copy on the profile needs to be well-written, helpful and engaging for potential customers. It needs to convince them that they should visit your site.

You should never underestimate the importance of your brand reputation. You need to exploit opportunities to boost it. Your brand’s reputation can be seriously damaged by negative reviews or comments. We are adept at engaging with customers in an appropriate way – therefore protecting your brand reputation.

Finally, don’t forget that the service means you get to save a considerable amount of time – time that you are free to spend on growing your business.

Google Business Profile Management Packages

It’s completely free to set up and use Google Business Profile, but as with your website and social media, it’s really an ongoing job. To be most effective, you need to update your profile regularly and you need to optimise it too. So, it’s very much like your website, which should have regular new content, and your social media, which needs consistent posting and engagement with your audience. It’s important too, as Google are often adding new features and removing some of the older ones.

The service is very similar to social media management services. It involves the creation and set up of your business profile. The service also ensures that everything on the page is SEO friendly. This means making sure your business listing is categorised with suitable keywords, and that all copy that goes on the profile, including your business description, is engaging and primed for SEO. All of this is important to give your business a better chance of ranking higher in the search rankings than your competitors.

Our service makes sure that your Google Business Profile remains up-to-date and relevant at all times. New content will be added routinely to freshen up your listing. Finally, we will engage with customers on your behalf. This might include adding details and updates about products and services and managing and responding to reviews and comments.