Should businesses use Instagram? Instagram has been an incredible tool for marketing for several years now. It’s perfect for personal and business use alike, and is irreplaceable when it comes to building your online presence and making yourself more visible to the world.

Since Instagram relies on visual media, it’s the perfect tool for social media marketing. Through posts, stories, and reels, you can spread the word about your business and build relationships across the globe. This platform allows you to showcase everything you have to offer – from services to products, no matter the type. 

Businesses Should Use Instagram to Grow Your Audience Like Never Before

Instagram is the fourth-most popular social media platform and widely-loved. There are around 35 million users in the UK alone, with around 29% of them being between the ages of 25–34. Globally, just over 40% of the population uses this platform, with 1.4 billion monthly users, according to Forbes

This means that there are millions of potential customers and clients at your fingertips – all you need to do is create an account and start posting content! If this isn’t already reason enough for businesses to use Instagram, we don’t know what is.

There is a huge opportunity for business growth on all social media. Millennials and Gen-Z are the primary Instagram users and make up to 88% of the platform’s users. As such, if your target audience ranges from 18 to 44, Instagram is a must-have for your business. 

Almost a third of the users who follow businesses will typically visit those accounts every day, and 27% visit business profiles on a weekly basis. According to Forbes, 79% of those in the survey have been inspired to purchase from Instagram – even when they didn’t intend to. That statistic should speak for itself!

Instagram can help increase traffic to your own website or blog, grow sales, and cultivate a loyal community who will stand by your brand. Thanks to the magic of social media, loyal users can help to spread the word about your brand and tell their friends – it’s all a click away. 

Instagram Thrives in Visually-Appealing Content 

Instagram is all about visually-appealing content. This can be in the form of pictures and videos, so you can get really creative with it. Reels have steadily become more popular on the app, and are the driving force behind many accounts – business accounts included. 

As long as you have the creative flair, or employ someone else who has that flair, to create content for your business Instagram, you will start to reap the benefits. 

The best part is, you can make attractive content, no matter what business you have. Whether you own a law firm or create handcrafted soaps, eye-catching content is always possible.

Consistent Posting Will Increase Engagement and Brand Awareness

Businesses should use Instagram to let the world know that you exist. If you want more people to know about your brand, Instagram is a must-have. By having an account for your business, you can start to spread the word and let people know that your services exist. 

This can be done not only by sharing your beautiful media through posts, stories, and reels, but also by using hashtags. Hashtags allow users who aren’t following you to find you, and they are one of the most powerful tools on the app. By using all the right hashtags, you can grow your audience, increase engagement, and grow brand awareness. 

A survey mentioned in Forbes tells us that 71% of Instagram users feel that they have a better connection to business accounts they follow on the platform. This feeling of connection leads to the user having a sense of loyalty to the brand, and 93% of users are more likely to keep buying from a business they have a connection with, compared to competitor brands.

Beyond that, you can make use of Instagram ads to expand your reach to the great beyond. According to Social Pilot, ads in video format are 3x more popular than photos, and 83% of customers say that they use the platform to find new services or products. Throw in the fact that ad revenue is increasing every year, and you have more than enough reasons for creating a business Instagram account.      

Businesses Use Instagram to Make Money

Instagram can pave the way to success in many different ways. This platform can allow you to form business partners, which will only further grow your brand. You can create sponsored posts and partner with ambassadors to grow your business like never before.

Not only that, but you can get direct sales through Instagram, too. Over the last few years, this app has changed significantly, with one of the biggest changes being that you can enable e-commerce sales on the platform itself. You can also create shoppable posts, which can take users directly to your site if they want to buy something.

Instagram is a powerful tool that no business should overlook. No matter your business, Shine on Digital can help your businesses use Instagram to grow and thrive on Instagram to achieve your goals