Are you looking for a company that can help with social media management and is based in Lancashire? Well, when it comes to Social Media Management in Lancashire, Shine On Digital is your local expert. We have successfully managed many social media accounts for local businesses over the last 20 years.

Here are the 5 most important reasons why social media needs to be in your business plan.

  1. Reach more potential customers

Did you know that there are now over 4.2 billion active social media users? This number has almost doubled in the last 5 years.

Every business owner knows that attracting new customers can be a real challenge. No matter how good your product or service is – or how eye-catching your website is – it all adds up to nothing if nobody knows that you exist.

In many ways, social media has levelled the playing field. Smaller companies can now compete with the big fish in the social media pond. By creating interesting and engaging content for your social channels, you can reach a much wider audience – and a wider audience means many more potential customers.

  1. Increase your brand awareness

If your business has a good social media marketing strategy, your brand will have far greater visibility online. After all, great content gets shared. This increases your brand’s reach and exposure. The more people are aware of your brand, the more familiar they become with it, which makes a purchase much more likely.

Once your brand is ‘out there’ online, it needs to stay there. The key to this is to continue to post consistently and to ensure that everything you post is relevant and engaging for your audience.

  1. Know your customers better

Knowing your customers and understanding what makes them tick is incredibly important if you want your business to thrive and grow. Social media gives you tangible information and highly useful data about your customers’ interests and needs. 

  1. Know your competitors better

But it’s not just your customers who are online – your competitors are too. There’s no harm in checking out what the competition is doing on their social media channels. At the very least, you will be able to see what works well for them and what doesn’t. In fact, this is an important part of creating a great social media marketing strategy.

  1. Build long-term relationships

Social media isn’t just about short-term engagement, likes and shares. It’s also about building long-term relationships with your customers. These people will buy your product or service and will tell others about your business through word-of-mouth.

Successful social media is about building and nurturing these relationships. Showing that you care about your customers and that you put customer service high on your agenda is the best way to build relationships that will last.

These top tips are a great starting point to help you build a successful social media marketing strategy.

For more insight into Social Media Management in Lancashire, get in touch with Shine On Digital today on 01706 482017