Digital marketing is now more important than ever for the vast majority of businesses. With so much of our lives now conducted online, the digital space has become the best place to connect with customers – new and old.
The simple truth is that if you want your business name to get in front of people, an investment in digital marketing is virtually a necessity these days.
But as digital marketing grows, so does the choice of digital marketing service providers. As most digital marketing can be done remotely, digital marketers can provide their services from literally anywhere.
And there’s certainly no shortage of choice. From large agencies to single freelancers, the services on offer – at first glance – can look very similar.
So, why should you use a local digital marketing agency?
Local Knowledge and Expertise
One of the main benefits of working with a local digital marketing agency is their understanding of your local market.
Local knowledge can be invaluable when it comes to creating effective marketing campaigns. The familiarity with local demographics and preferences that a local digital marketing agency can bring to the table is important, as research shows that consumers are far more likely to trust a local business.
For marketing campaigns to be successful, they need to be relevant and targeted. This is why local knowledge of your audience is such an advantage.
A More Personalised Service
Typically, a local digital marketing agency will provide a more personalised and tailored service. Local agencies tend to have a smaller list of clients. This enables them to devote more time, resources, and effort to each project.
In practice, this generally means that you are more likely to have the same dedicated account manager working with your business. This consistency of approach means that the agency will have a greater understanding of your marketing goals. This, in turn, means that these goals and objectives are more likely to be achieved.
All in all, local agencies can give you more individual attention. They focus more on the quality of service, rather than bringing in a quantity of clients.
A local digital marketing agency will be more accessible and easy-to-reach. This is always good to know should any issues or concerns arise. According to research provided by the Office for National Statistics, over 80% of businesses prefer to working with local partners because of their accessibility – for obvious reasons.
Overall, choosing a local digital marketing agency offers many benefits, including local knowledge and expertise, and more personalised service. Not only that, it boosts the local economy too.
By teaming up with a local agency, you can expect more targeted and tailored marketing campaigns that deliver measurable results for your brand.
Big doesn’t always mean better. Often, it’s the smaller local digital marketing agencies that provide the better service and deliver the best results.
If you’d like to find out more about what Shine On Digital can do for your business, why not get in touch for an informal chat?