Learn How to Get Your Business Found on Google and Attract More Local Enquiries

Running a small business is hard enough without wondering why you’re not getting enquiries from Google. You might have a great business, offer fantastic products or services and even have a website – but if local customers can’t find you online, you could be missing out on valuable enquiries. The good news? You don’t need to be a marketing expert to make improvements.

Our jargon-free workshop will show you simple, practical ways to improve your Google presence, make your website work harder and help more local customers discover your business.

Does Any of This Sound Familiar?

  • Your business isn’t appearing when people search for your services locally.

  • Your competitors seem to be getting noticed on Google, but you’re not.

  • You’ve got a website, but it isn’t generating many enquiries.

  • You’ve set up a Google Business Profile but aren’t sure you’re using it properly.

  • You know you should be doing more marketing, but don’t know where to start.

  • You don’t have the budget to pay an agency every month.

If so, this workshop is for you. You don’t need to become a marketing expert. You just need to understand which improvements could make the biggest difference to your business.

Join our beginner-level workshop in Rawtenstall and discover simple, practical ways to improve your Google presence, strengthen your website and help more local customers find your business.  No complicated marketing. No technical experience needed. Just practical advice you can put into action.

Date

Monday 30th November 2026

Venue

Kingfisher Business Centre, Rawtenstall

Duration

3 hours

Level

Foundation/Beginner

Time

1pm to 4pm

Cost

£90 per person

What will you

learn?

Marketing Guidance That Moves Your Business Forward

Part One: Google Business Profile

Get More from Your Free Google Listing

Your Google Business Profile is one of the most valuable free marketing tools available to local businesses. But are you making the most of it?
We’ll cover:
  • Optimising your profile: Making sure your business information is complete, accurate and working for you.
  • Business categories and services: Choosing the right categories and showcasing what your business offers.
  • Business descriptions: Writing an effective description that helps customers understand your business.
  • Photos and images: Using images to showcase your business and make your profile more engaging.
  • Google Updates: Creating regular posts to share news, announcements and useful information.
  • Products: Adding and showcasing products so potential customers can see what you offer, where the feature is available.
  • Offers and promotions: Using promotional posts to highlight special offers, events and seasonal campaigns.
  • Google Reviews: Encouraging customer reviews and understanding how to respond professionally.
  • Profile performance: Understanding how people discover and interact with your business listing.
  • Common mistakes: Identifying opportunities to improve your profile.

Part Two: On Page SEO

Help More Customers Find Your Website
Having a website is one thing. Making sure potential customers can find it is another.
We’ll explore:
  • What Search Engine Optimisation (SEO) means and why it matters.
  • How customers search for local products and services.
  • Understanding keywords and local search terms.
  • Improving website page titles, headings and meta descriptions.
  • Writing website content that appeals to customers and search engines.
  • Using location-specific content to strengthen local relevance.
  • Optimising images and internal links.
  • Simple website improvements that can support your Google rankings.

Part Three: Put Your Learning into Action

It’s not just about understanding what to do. It’s about knowing where to start.
We’ll bring everything together with practical tips, a simple action plan for your business and time to ask questions.
You’ll leave with a clearer understanding of local online visibility and the confidence to start making improvements yourself.
Boost my Business Marketing Package

Who Is This Workshop For?

Whether you’re just starting out or have been running your business for years, this workshop is perfect for anyone who wants to get noticed on Google, improve their online visibility and attract more local enquiries.

It’s ideal for small business owners, sole traders, independent retailers, tradespeople, local service providers and anyone responsible for promoting a local business.

You don’t need any marketing or technical experience. Just a willingness to learn simple, practical ways to help more local customers find your business.

If you’re unsure why your competitors are appearing on Google and you’re not, or you simply want to make your online presence work harder, this workshop is for you!

What Will You Walk Away With?

  • A better understanding of why your business may not be appearing in local Google searches.

  • Practical ideas to improve your Google Business Profile.

  • Knowledge of simple website changes that could help improve your visibility.

  • A clearer understanding of how local customers search online.

  • Your own action plan to start making improvements.

  • More confidence to manage your online presence without relying on expensive ongoing support.

All for just £90 – an investment in understanding how to attract more local customers.

Clear Friendly Advice

No jargon, no fluff – just straightforward guidance you can understand and use.

Designed for Small Businesses

Affordable support that helps you improve visibility without breaking the bank.

Proven Digital Marketing Experience

We’ve helped many businesses strengthen their online presence and attract more customers.

Reviews

See what other business owners have to say about Shine On Digital’s training and services. Real feedback from businesses that have taken practical steps to improve their online presence.

Julie Hibbert - Fabulous Holidays, Rossendale

“The training was very structured and Maddie taught me a lot. She is very knowledgeable continues to help and tutor me in the best techniques for promoting myself.”

B&E Boys, Rossendale

“Due to the proactive way, clarity and honesty in how Shine On Digital work when providing social media management we were quick to ask for help with the provision of new websites .Shine On work around the clock and as a customer we feel valued and looked after. We would not hesitate in recommending Shine On Digital.”