Sometimes it can feel like you’re in a losing battle with getting your business noticed on social media. This article discusses social media advertising: what it is, what the benefits are and how we can help.

Different Methods of Social Media Advertising

The advantages of social media are endless. Social media advertising is simply advertising aimed at your audience or potential customers on social media channels. When successful, social media advertising can lead to a huge increase in traffic, conversions, and sales. We’re going to talk you through the different types of social media advertising as well as the pros and cos of each.

Manual Advertising Campaign

You might want to run your advertising campaign manually; this is the cheapest and simplest way. You simply choose an advertising platform and set up the campaign you wish to run.

Running your campaign manually gives you more freedom to choose which campaigns you want to invest your budget into. However, this option does take time and commitment and if you’re too busy running your business, then it’s limiting.

Automated Software

There are also a number of third-party tools and software options to run an advertising campaign for you.

These tools can make your life a lot easier and there are loads to choose from. Simply set up the tools and then you can focus on doing what you do best, running your business! Of course, using software like this does pose the risk of spending your money and not getting your desired results. It also doesn’t show you what is working and what isn’t, so it is much more difficult to finetune your approach.

Hiring an Agency to Run Your Campaign

Whilst, with this option, it can cost a little bit more, it is the simplest option for you and will give you the most benefits. Agencies know what they’re doing and so your chance of having successful campaigns increases. You won’t be required to do any work and the agency will explain exactly what is working and what isn’t, so you know what’s going on.

How Can it Benefit your Business?

A successful campaign leads to higher sales of your products and services. It will effectively shed light onto your business: who you are and what you do. A growing number of people are making purchasing decisions influenced by social media ads, especially those generations who heavily use social media. With this in mind, having a strong social media presence is crucial and advertising is a part of that.

Get In Touch

If you’re looking to implement a social media advertising campaign, Shine On Digital can help. As previously mentioned, hiring an agency is how you will most likely achieve results. Get in touch today, simply fill out our contact form with your query and we will get back to you as quickly as we can!